How much are your travel points worth now?
Is loyalty marketing headed towards a crisis?
|Jesse Hirsh||May 21|| 5||1|
A cornerstone of our surveillance society is the use of loyalty marketing programs to obtain people’s consent for sophisticated profiling, data collection, and sharing. Although that consent is arguably meaningless, as the vast majority of consumers who collect “points” have no understanding of why those points are being given to them.
This is part of th…