Can synthetic messenger inflate the value of climate news?
Using Automation to Manipulate Attention Markets
|Jesse Hirsh||Jun 3||8||1|
We’re starting to recognize media industries as existing within attention markets that can be measured beyond contemporary metrics. Yet until that happens, existing metrics are ripe for manipulation and abuse.
Take for example the value of an online programmatic advertisement. These are mostly set automatically, albeit with inputs from both buyers and se…