Metaviews: Future of Authority

Metaviews: Future of Authority

257: Scam Capitalism

How Meta Uses Fraud as a Business Model

Jesse Hirsh's avatar
Jesse Hirsh
Dec 19, 2025
∙ Paid

According to Reuters, Meta appears to have built an advertising system where scams are predictable, measurable, and profitable, and treated as such.

Reuters’ investigations describe internal Meta documents projecting that as much as ten percent of the company’s revenue is linked to scam ads and other prohibited or “high-risk” advertising. The reporting a…

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